Your Multi-Channel Funnel reports have no data. What is the most likely reason? A) You haven’t implemented Goals or Ecommerce B) You haven’t enabled demographic data C) You are not using Google Tag Manager D) You are not using Content Experiments E) You haven’t set up Goal Funnels
In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search? A) Assisted Conversion Value B) Conversion Rate C) First Interaction (Click) Conversions D) none of these metrics
You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert? A) Annotations B) Intelligence Events C) Real-Time D) Secondary Dimensions E) Advanced Segments
The Solutions Gallery allows you to import or share which of the following reporting tools or assets? A) Goals B) Segments C) Custom reports D) B and C only E) A, B, and C
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand? A) Last Interaction model B) First Interaction model C) Linear model D) Last Non-Direct Click model
True or False: When you share a link to a custom report, you share the data in the report. A) True. Sharing a link to a custom report shares the data in the report. B) False. Sharing a link to a custom report only shares a template for the report.
Which of the following questions can be answered using the goal flow report? A) Do visitors usually start my conversion process from the first step or somewhere in the middle? B) All of these can be answered using the goal flow report. C) Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over? D) Are there any steps in my conversion proces..
True or False: The order in which filters appear in your view settings matters. A) False: Filters are no necessarily executed in the order in which they appear. B) True: Filters are executed in the order in which they appear.
Which of the following would prevent destination goal conversions from being recorded? A) There was a misspelling in the URL of the goal definition. B) The tracking code is missing from the conversion page. C) The match type in the goal definition is incorrect. D) All of these would prevent a destination goal from recording
Which of the following could be measured by defining a goal in Google Analytics? A) the percentage of visits that contain only one page view B) the percentage of visits that result in a site registration C) conversion rate D) the percentage of visits during which visitors spent at least two minutes on the site E) All of these could be measured by defining a goal in Google Analytics
The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can: A) send data to Google Analytics from any web-connected device B) send data to Google Analytics from a kiosk or a point of sale system C) upload aggregated data tables to Google Analytics D) A and B only E) A, B, and C
When Does The Tracking Code Send An Event Hit To Google Analytics? Every time a user performs an action with pageview tracking implemented Every time a user adds an event to their calendar Every time a user performs an action with event tracking implemented Every time a user makes a reservation
If A Web Page Visitor Clears The Analytics Cookie From Their Browser, What Will Occur? All of the above Analytics will set a new browser cookie the next time a browser loads a tracked page Analytics will set a new unique ID the next time a browser loads a tracked page Analytics will not be able to associate user behavior data with past data collected
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